Latest Marketing Updates & Info

Reviews are a core ranking mechanism and a primary purchase filter. Google, and many other platforms, ranks local businesses on signals like review volume, sentiment, and if you respond the, heaviest. This also has a direct impact on where you land in the map pack.

Not sure if your current marketing agency is the right fit for you? We'll tell you exactly what to ask to determine if it's time for you to make a change.

A screenshot of a Google Ads "Fix your business name" verification screen. The page requests a trademark registration number to verify a business name, stating that the trademark owner must match the verified advertiser name. There are two options shown: a "Verify" section with a text field for a registration number and a dropdown for registration location, and an "Appeal" section at the bottom for reviewing policy decisions. Red boxes highlight the page title and the tradema

Google's AI Mode is reshaping search, and how customers find your business. Discover how AI-generated results, smarter ad placements, and new customer behaviors will impact your visibility, and what steps to take now to stay ahead.